RDIGS

The RDIGS Engagement Engine

Demand Generation That Doesn’t Just Capture Leads, It Builds Memory and Momentum

The RDIGS Engagement Engine is our proprietary approach to demand generation. It is built on one simple idea:engagement matters more than exposure. We combine verified data, intent insights, and consistent visibility to make sure your brand stays front of mind, so when buyers are ready to act, they remember you.

Why Campaigns Fail to Engage

A lot of campaigns deliver reach, but not recognition. When every brand sounds the same, it is hard for buyers to remember who you are when it counts.

Market Saturation

Buyers are seeing too many of the same messages and tune out.

Low Brand Recall

Awareness fades before prospects are ready to engage.

No Personalisation at Scale

Generic content struggles to connect meaningfully.

The Rule of 7: Why Repetition Wins

It takes around seven touchpoints before a buyer begins to recognise and trust a brand. That is why repetition matters. We design campaigns that build familiarity and reinforce relevance, ensuring your brand is recognised and remembered before a sales conversation ever begins.

Repetition builds familiarity. Familiarity builds trust. Trust drives decisions.

How the RDIGS Engagement Engine Works

We have re-engineered demand generation around one principle: visibility plus relevance equals recall. Our Engagement Engine does not just generate leads, it builds brand recognition that drives conversion when timing aligns.

1. Relevance Within a Saturated Market

We align every campaign to your Ideal Customer Profile (ICP) and tailor your message to the challenges that matter most to your audience.

2. Improved Brand Recall

We combine intent data with display campaigns that keep your brand visible across the channels your audience actually uses.

3. Personalisation at Scale

Our data-driven approach delivers consistent, relevant messages that feel personal, not programmatic.

4. Sustained Engagement Post-Capture

We nurture leads with intelligent sequencing, retargeting, and reinforcement, keeping your brand remembered long after the first interaction.

How the Engagement Engine Reinforces the Buying Journey

Not every buyer is ready to act the moment a lead is generated. Many are still learning, comparing, or building internal consensus. That is where consistent visibility becomes critical. The RDIGS Engagement Engine uses ABM display to keep your brand remembered at every stage of the buyer journey, from first contact to final decision.

Through repeated, relevant impressions, we help build familiarity, trust, and ultimately drive shortlist placement when it matters most.

Caption: ABM display keeps your brand top of mind, from first touch to final decision.

What a Typical Campaign Looks Like

Every RDIGS campaign is designed to deliver both engagement and qualified conversations:

Audience Profiling: Deep analysis of your ICP and message alignment.
Pre-Lead Engagement: Display and email visibility to build recognition before lead capture.
Lead Capture: Verified, compliant, and insight-enriched data delivery.
Post-Lead Engagement: Retargeting and nurture to maintain awareness.
Multi-Channel Approach: Email, display, and voice, integrated for maximum recall.
Typical Duration: 8–12 weeks.
Typical Investment: From £20,000 depending on audience and scope.

This is not just lead generation. It is demand generation engineered for visibility, trust, and conversion.

Why RDIGS?

Drawing on years of experience in lead generation and demand marketing, RDIGS helps B2B brands connect visibility with measurable engagement. The RDIGS Engagement Engine brings together verified data, intent insights, and consistent visibility to make sure your brand is not just seen, it is remembered.